One of the largest Web 2.0 companies, YouTube.com, has just become more friendly to a devote sect of internet users, Digg-ers. While I personally don’t have an account on YouTube and was admittedly one of the last people to use and embrace it, I find this somewhat intriguing. Ironically, I found this story talking about the addition of the Digg icon on Digg.

I’ve written about the concept of Digg, many people believe that it will become more popular then many online news resources (most of which have a traditional print version paper as well) because it shows what current readers want to read about. YouTube is the video version, clips make it to the front page of the site because users have an option to rate them. Although parent company Google still has to figure out a way to make YouTube profitable and deal with the huge copyright issues of Hollywood and the RIAA, YouTube could start to take place of your traditional television. For the most part, the videos that are on YouTube fit your average late teen through mid 30’s westernized persons attention span, under 3 minutes, which I think is the mass appeal.

Time will tell us what will come, but making the option to add video clips from YouTube to Digg in a fast and convenient way was a wise marketing choice. Social networking is here to stay, these two companies just happen to be some of the largest ones out there.

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