In what could possibly be one of the most unique marketing ideas in a while, big bad box store Wal-Mart will have dedicated check-out lines for the release of the much anticipated Xbox 360 Game, Halo 3. This is rather unique in that most Wal-Mart stores are open 24 hours and they have agreed to sell the game at midnight.

If you talk to any hardcore gamer who’s into these sorts of games, they will tell you that they have probably already pre-ordered it. Some will even stand in lines the day / night of the sale, just to get the game before others do. With Wal-Mart advertising checkout lines just for the sale of this game, it could lead to more people skipping the traditional gamer stores and hitting up the big box giant, not only boosting Wal-Mart sales but could prove to be a nail in the coffin of the smaller mall based game stores like GameStop. Take a look at this 3 page forum post where most are agreeing that they would rather go to Wal-Mart and get fast checkout then deal with their local game store.

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