The Color of Food
Did you ever eat that Heinz purple ketchup out a few years back? (they don’t make it anymore.) Or say no to blue tortilla chips?
Thought-provoking article from the feed Interesting Thing of the Day, whether you’ve thought about why foods are the color they are, or if it had never crossed your mind.
Food producers … go to great lengths to find the perfect mouth-watering hue for their goods because they know when it comes to taste, as some studies have shown, color really does matter.
Interesting study results show why we are wary of blue and purple foods (think mold), and why butter is dyed yellow (you didn’t know that? Do cows put out yellow milk? [eeeuu]). Heinz did it to get kids to eat more ketchup, of course, and yellow is a more appealing color to eat, it turns out.
It’s good to know more about the food we eat, for health and enjoyment. Sometimes knowing more makes things more difficult (“can I really continue to eat that?”). Not being informed about something as fundamental to our being as eating has consequences for our health and well-being. Given the machine that is the food industry is, and given the depths marketers go to sell us stuff we don’t need or isn’t good for us, a little knowledge keeps us in control of what we consume. Bon apetit!
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