In a recent poll taken by a Toronto based research company, only 40% of Americans think that downloading copyrighted movies is a very serious offense, while more then 60% agree that parking in a fire lane is a very serious offense.

I park in fire lanes; there is no good excuse for it other then convenience. I also drive without a seat belt from time to time, which is stupid on my part and against the law. The fact that only 40% of Americans agree that downloading movies from the internet is a serious crime should open the eyes of the movie industry. Today�s viewers want more of everything faster, quicker and cheaper. Hollywood claimed that the VCR would end the movie industry, it did the exact opposite, with a good portion of movies being made now directly for the rental market. YouTube and iTunes have changed the way we watch short video programming, making it available in much faster time frame, some legally and some illegally.

A recent discussion with a friend regarding the movie industry yielded some interesting conversations:

  • Release a movie in the theaters on Friday as they normally do but give the option right there at the theater to buy the DVD version of it for a few dollars over the cost of the ticket. The theater experience to some is still worth paying the bloated ticket price, dealing with kids talking and cell phones ringing.
  • The following Friday, one week after the initial release, offer the movie for download at a nominal price.
  • On the same date, make it available in traditional movie rental stores like Blockbuster and available from online rental sites like NetFlix.

By doing this, the theaters still get the revenue from the walk in viewer, along with them buying the popcorn, candy and soda at bloated prices for the movie theater experience. They also open up the ability to make money from people who simply don’t have the time to go to the movies by giving them an option to pick the DVD up from a rental store on the way home and the technology friendly consumers can download it when the time suits them.

With no way to shutdown BitTorrent, the movie industry should start looking at ways to mold and adapt to the ever changing needs of their consumers.