As any blogger knows, keywords are everything. Popular search terms will increase the chances of a blog garnering attention. But what about Websites that don’t just use keywords, but domain names to increase Web traffic?

A pathetic attempt at attaining Web traffic at the very expense of the thing they wish to eliminate from American culture is NoPornNorthhampton. According to this site:

NoPornNorthampton aims to increase awareness about the impact of porn on people and communities. We support the reasonable regulation of sexually oriented businesses in Northampton, Massachusetts. We call on landlords to exercise sound judgment about whom they rent to.

First of all, never end a sentence with a preposition. Secondly, did they really need to have the word “porn” in the URL? By using the terms “no” and “porn,” they could achieve a Google hit for someone searching for something totally juxtaposed to their goal: “Porn, no lesbians;” “Porn, no animals;” or even worse “Porn, no Peter North.”

There is no reason the site couldn’t have a name like “NorthhamptonforDecency.” Now I’m certainly not against the site using search terms to help increase traffic, but if their goal is to eliminate porn then the name of their site is inexcusable.

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