Melbourne’s most exclusive nightclub rips off $10 stock photo
When a business chooses to cut costs they have many ways to do it like turn off lights when not in use, limit the hours employees work, etc. etc. One thing that should never be done to cut corners is theft. That is apparently what Melbourne Australia’s Most Exclusive Nightclub, Fusion, has done.
A Randomn3ss reader who’s been asked to be described as some guy they wouldn’t let in with limited edition Nike’s on was leaving the ultra exclusive club down under and noticed a digital projection on the side of the building. He and was astounded to see a larger than life image that showed a copyrighted image from iStockphoto across the middle! Thank goodness for cell phones with cameras in them, behold,
A quick search on iStockphoto brings up the photo, as seen here. The rights to use this photo would have been about $10, give or take today’s exchange rate, yet Fusion decided to steal the watermarked thumbnail instead. Now not only is there egg on their face, I’m sure they will be getting a phone call from some attorneys as well.
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Comments
Fuzz Martin
Yeah… nice. Sounds like every club owner I’ve ever met in my life. Sure, they’ll charge $13 for a drink, but you better believe they’re not going to spend a dime of their money… EVER. Ridiculous.
ShawnMilo
It was a good story. Too bad the article is completely ruined by poor writing.
The word “attorneys” (as in plural of attorney) should never have an apostrophe. This is one of the most common mistakes made on the Internet these days, but nobody who considers themselves a writer of any skill should be writing that poorly. Especially not someone posting an article on a news site.
duma031
Looks to be too obvious, I don’t think it was on purpose. I’m a graphic designer and I’ve done print jobs for clubs and promoters.
Sometimes I’ll do mockups using the watermarked photo first and after approval – pay the usage fee. But the nightlife entertainment industry is notorious for this kind of thing, parties only live a finite time and promoters are usually the ones getting the designs done.
So there’s no way to enforce copyright laws, the first step in the process would be a cease and desist letter but by that time the party will be over and a different party would be going on. Not to mention all this with no paper trail and all cash-under the table business.