Frustration Free Packaging
Randomn3ss reader Scott shared a really interesting link with me this morning on Amazon’s website. Amazon apparently understands the frustration that goes along with buying toys for kids, and by the way they are also helping the environment out. Working with manufactures they’re now able to offer Frustration Free Packaging. They describe it as recyclable and coming
without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It’s designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging
Great news for parents who have to fight opening up toys for kids, and then try to locate all the zip ties and other small objects used to bind toys into pretty packaging, great for the environment since there is simply less packaging and great for the kids because now they can play with their toys that much faster.
Check out the FAQ on Frustration Free Packaging to get all the answers you may have and then browse the products currently available.
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Comments
Adrienne Saia
Freaking BRILLIANT!
I am SO TIRED of excess packaging on EVERYTHING. Even food! Like bread now – it comes in an external plastic bag AND an internal plastic bag. And today I opened my new vacuum cleaner box and there were cardboard parts and plastic bags… ugh. Annoying. Go Amazon.
Derek
I can’t believe its taken this long.
Too bad when I go to the link, over half are computer products (SD cards and Mice). I’d like to see more toys like this. Hopefully they are coming.
Mike Panic
@Derek – agreed, it seems they are adding stuff slowly, simple things that are cost effective to switch on, I’m sure there are some toy box designers out there pissed about this, but in the long run it’s for the good. Amazon says they are in this for the long haul and will be working with vendors over the next few years, I hope they stick to it.