cutdropOnline apparel store Cutdrop.com switches gears to become a virtual pop-up shop with a charity twist.

Beginning on October 19, 2009, Cutdrop.com will exclusively host one clothing or accessories brand each week. In that span of time, the site will offer items at a discount price and donate a portion of the profits to the charity of the brand’s choice. Cutdrop.com will also work with the individual brands, their respective charities and over 300 of the site’s online affiliates on marketing initiatives for the duration of the week.Cutdrop.com will launch with a sale featuring Seneca Rising, an up-and-coming women’s contemporary line by designer Andi Ballard. A portion of the proceeds will go to Fashion Targets Breast Cancer, a charitable initiative of the Council of Fashion Designers of America (CFDA). The sale will begin at 9 a.m. EST on October 19 and run until 11:59 p.m. on October 25. Upcoming sales include Lorick, Grey Ant, Society For Rational Dress and House of Cassette.

The idea is the digital off-shoot of Cutdrop co-owner Neil Jackson’s downtown fashion industry event Taco Tuesday, which has been going strong since 2005. Companies who have participated in Taco Tuesday include Gucci, Louis Vuitton, Marc Jacobs, ELLE magazine and Levi’s. “Through Taco Tuesday, I have realized that every brand has a cause they want to support, “says Jackson. “The year has been rough for everyone, but people are still tremendously generous and all about giving back to the community. We thought this site would be a great way to continue supporting the brands that we love and promoting awareness of the charities that they support.”

About Seneca Rising:

Named after the street in Virginia that designer Andi Ballard grew up on, the collection is brimming with details that characterize her history, and easy silhouettes she swears by today. As a young girl Andi combined thrift store finds with her older brothers hand me downs to create the girly tomboy aesthetic that is the backbone of this collection.  With nostalgic overtones and a no fuss sensibility, Seneca Rising was born in August 2008.

About Fashion Targets Breast Cancer:

Fashion Targets Breast Cancer (FTBC), a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation, marshals the goodwill and services of every element of the fashion industry to raise public awareness and funds for the breast cancer cause, in the U.S. and internationally. Currently, FTBC campaigns are ongoing in Australia, Brazil, Canada, Cyprus, Greece, Ireland, Japan, Portugal, Turkey, United Kingdom, and the United States.  With the proceeds from these worldwide campaigns, the CFDA Foundation offers meaningful help to all women concerned about and diagnosed with breast cancer, by providing access to reliable health information and health care, and by supporting the distribution of innovative information, education and outreach that impacts the broadest number of women possible.

www.fashiontargetsbreastcancer.org