Colors are what make us buy things, look good and convert a house to feel like a home.  There is no secret to the advertising world that the reason McDonalds golden arches and bright red lettering has been successful, they are two of the strongest colors in marketing to catch the eye.  Way back when, White Castle burger joint made the outside and inside of their restaurant stark white, not because they were unimaginative, but because they wanted to show how clean they were.  Nearly every day the company had employees outside painting the building white while the inside was kept meticulously clean and all employees wore white uniforms.  80+ years ago fast food burger joints were thought to be dirty; this was a marketing attempt to show how clean a place could really be.

One of the first things new home owners do is paint the walls.  This turns a blank canvas into a livable space, mending wall colors with drapes and furniture to turn an open space into an inviting home.

Website developers use colors to help convey sites content.  This site for example was done with the current color scheme to make it easy to read and navigate.  My other blog was recently updated in shades of burnt orange and tan to give it a warmer feel, partly to help encourage people to stay longer.

So how does one put together matching color combinations?  Most people can put together two colors and make it work; doing several of them can become difficult.  These complex color palettes are needed for everything from inner office memos and web design to home decorating and product merchandise packaging.  Either some really have a gift for color or they just get a little help.

While reading a blog found from a Google search for information on an article I was writing, I saw a unique ad on the right hand side, it was a block ad that said Color Lovers.  Intrigued by it, I clicked and found the website to be just what it sounded like a bevy of colors in harmony with each other.

Color Lovers isn’t just a static site of colors though, it is dynamic and flowing with the newest trends in color style, a blog showing how to relate color schemes with real life design work and environments and a forum to discuss everything related to color.  To top this off, they have a job board if you are looking for a new career or need to hire someone.

For someone like myself who is color blind and can’t often put two colors together, this is a great resource.

Similar articles that might also interest you:

Comments